No heat on a January night
When nobody can pick up, the caller gets a text within a minute, so they don't just call the next name on Google.
The scene
Megan calls at 9:47 PM after her furnace quits. Nobody can pick up, so the text-back takes over.
What happens
- No-heat call comes in after hours
- Text goes out within a minute
- On-call tech gets address and number On the owner's phoneNo heat: 1108 Maple St. Megan, (641) 555-0142. House at 58, small kids. Tap to call.
- Two safe checks while they wait
- Tech calls back within minutes
- Follow-up opens the door to membership
Comfort Club
Members sign up online and pay on a schedule, which brings steady income between the rushes.
Pick the level of care that fits your home. Each plan is billed at [your price] per year, and you can change or cancel anytime by replying to a text.
Furnace Care
[your price]
- Fall furnace tune-up and safety check
- Carbon monoxide check at the visit
- Reminder text when your tune-up is due
- Members get booked ahead of non-members in the fall rush
Year-Round Care
[your price]
- Everything in Furnace Care
- Spring AC tune-up and outdoor coil rinse
- Front of the line on no-heat and no-cool calls
- No after-hours trip charge for members
Whole Home Care
[your price]
- Everything in Year-Round Care
- Humidifier pad or water panel replaced each fall
- Filters dropped off each season
- Airflow and duct check once a year
Prices are left as [your price]: you set them.
Fall heating tune-up reminders
Anyone due or overdue gets a friendly text with a way to book, instead of someone working down a call list.
Last year's tune-up customers get a friendly text when they're due, and the reminders stop as soon as they book.
The texts it sends
Schedule
- Hi Jenna, it's Example Heating & Air. Your fall heating tune-up is due. Reply YES and we'll text you a couple of open times, or pick one here: [link]. Reply STOP to opt out.
- Hi Jenna, a quick nudge: fall tune-up spots fill up before the first cold snap. Reply YES and we'll get you on the schedule.
- Hi Jenna, last reminder from us this fall. A tune-up now beats a no-heat call in January. Reply YES or book at [link]. Already had it done? Reply DONE and we'll stop.
Why it matters: A review of 29 studies found reminders cut missed appointments by about a third on average (Hasvold & Wootton, Journal of Telemedicine and Telecare). Source
The money part
What a heating & cooling business often pays every month, and what it could keep
These are the tools heating & cooling owners most often pay a monthly bill for, at their published or reported prices. Tick the ones you pay for, pick your plan, or type your real bill. The math is yours to check.
What Praxis builds instead: review-request texts after each job, two-way texting from your own number and missed-call text-back.
Reported price, October 2026 · source 1
What Praxis builds instead: review-request texts after each job, two-way texting from your own number and missed-call text-back.
Reported price, 2026 · source 2
What Praxis builds instead: a phone-first website you own, with the quote or booking form built in.
Reported price · source 3
What you pay now, and what you'd pay after (0 if Praxis replaces it, or the cheaper plan's price).
Software you'd keep (accounting, practice or shop records, payroll) isn't on this list: Praxis works alongside it, it doesn't replace it. Prices change; every one below links to where it came from.
Where every price comes from (3 sources)
- Podium: as reported
Podium price is structured into three plans, i.e., Core Plan for $399/month, Pro Plan for $599/month, and Signature Plan with custom pricing tailored ...
softwarefinder.com - Birdeye: as reported
See the Real Prices Full Birdeye Review $299 Starter / mo $349 Growth / mo Birdeye costs $299, $349, or $449 per month, per location for Starte...
contractortoolstack.com - Website from software vendor (ServiceTitan/Housecall Pro): as reported
They are fine for a small operator who already runs dispatch on their platform — typically $300-$600/mo all in, but you are renting the site and the S...
projectcostestimator.com
What missed calls could be costing you
The other side of the money: the work that slips away today. Type in your own numbers.
The starting numbers are examples for a typical heating & cooling business, not yours. Type your own; nothing you type leaves this page. In a 2025 survey of 1,000 US consumers, 82% said they would call a competitor when a business didn't answer (CallRail, as reported by AINORA). Source
Who builds it
One person you can call
I'm Chris, and I run Praxis AI Solutions out of Mason City, Iowa. When something needs changing, you call or text me, not a support line. In the real version, a missed call gets a text back within a minute, true no-heat calls go straight to whoever is on call, and last year's tune-up customers get reminders until they book. Members sign up from your website or a text link without a phone call. You read and approve every message, price, and plan before anything goes live.
(641) 530-2599- One price, in writing, before you pay a dime.
- Nothing sends, posts or charges without your okay.
- You own what I build. It keeps working even if we never talk again.
- If I can't build it, there's no charge.
In person around North Iowa; anywhere else over a screen share. Same price, same person.