The 10 p.m. burst pipe
A call after hours gets an instant text that sorts a real emergency from something that can wait. Emergencies ring the on-call phone with the address; everything else gets booked for the morning, so nobody gets woken up for a dripping faucet.
The scene
Kayla calls after hours with water spraying under her kitchen sink. Nobody picks up, so the automatic text takes over.
What happens
- After-hours call goes unanswered
- Instant text asks one question
- On-call plumber gets address and tap-to-call On the owner's phoneEmergency: water leaking at 1418 Maple St. Kayla, (641) 555-0187. Pipe under kitchen sink. Tap to call.
- Customer gets shut-off steps while waiting
- Plumber calls back within minutes
The scene
Tom calls after supper about a toilet that won't stop running. It's not an emergency, so he picks a morning window.
What happens
- After-hours call goes unanswered
- Customer says it can wait
- Two morning windows offered
- Booked with day and window
- Job lands on the schedule On the owner's phoneBooked: running toilet, 208 N Elm St, Wed 10–12. Tom, (641) 555-0142. Added to tomorrow's schedule.
- On-the-way text, no phone tag
Get a quote with photos
Customers send the details and photos once, so you can price the job without a phone call or a drive out.
What do you need?
Send a few photos and we'll get back to you with a price. For water heaters and fixtures we can often quote from photos. For remodels we'll use these to set up a visit.
Photos
Your details
What the customer sees
In the real version, your request and photos go straight to the office. For water heaters and fixtures we'll usually text a quote back from the photos. For remodels we'll text you to set up a time to come take a look.
What the owner gets, right away
Quotes that went quiet
Each quote that goes quiet gets a polite follow-up on schedule until someone answers. Nobody has to remember.
Every quote that doesn't get an answer gets a few polite check-ins, then stops.
The texts it sends
Schedule
- Hi Jenna, this is Example Plumbing Co. Your quote is here: [link]. Any questions, just text back. Reply STOP to opt out.
- Hi Jenna, checking in on the quote we sent. Want to get it on the schedule? Reply YES and we'll text you a couple of times that work.
- Hi Jenna, just making sure the quote didn't get buried. Happy to answer questions or adjust anything. Reply YES to book.
- Hi Jenna, last check-in from us on your quote. If you went another way, no hard feelings. If you still want it done, reply YES and we'll find a time.
Why it matters: An audit of 2,241 US firms found the average business took 42 hours to answer a web lead (Harvard Business Review, "The Short Life of Online Sales Leads"). Source
The money part
What a plumbing business often pays every month, and what it could keep
These are the tools plumbing owners most often pay a monthly bill for, at their published or reported prices. Tick the ones you pay for, pick your plan, or type your real bill. The math is yours to check.
Keep Housecall Pro on Basic ($79/mo). Praxis adds the automatic reminders, follow-ups and two-way texting you moved up for.
Reported price, October 2026 · source 1
Worth replacing if you use it mainly for review requests and texting.
What Praxis builds instead: review-request texts after each job, two-way texting from your own number and missed-call text-back.
Reported price, October 2026 · source 2
Keep Jobber on Core ($49/mo). Praxis adds the automatic reminders, follow-ups and two-way texting you moved up for.
Published price, 2026 · source 3
Worth replacing if you use it mainly for review requests and texting.
What Praxis builds instead: review-request texts after each job, two-way texting from your own number and missed-call text-back.
Reported price, 2026 · source 4
What you pay now, and what you'd pay after (0 if Praxis replaces it, or the cheaper plan's price).
Software you'd keep (accounting, practice or shop records, payroll) isn't on this list: Praxis works alongside it, it doesn't replace it. Prices change; every one below links to where it came from.
Where every price comes from (4 sources)
- Housecall Pro: as reported
Plan | Month-to-month | Billed annually | Users included | Basic | $79/mo | $59/mo ($708/yr) | 1 | Essentials | $189/m...
workzen.io
The cheaper plan (Basic, $79):Plan | Month-to-month | Billed annually | Users included | Basic | $79/mo | $59/mo ($708/yr) | 1 | Essentials | $189/m...
workzen.io - Podium: as reported
Podium price is structured into three plans, i.e., Core Plan for $399/month, Pro Plan for $599/month, and Signature Plan with custom pricing tailored ...
softwarefinder.com - Jobber: from its own pricing page
$139/mo No commitment $139/mo $119/mo 1 year commitment $139/mo $99/mo Billed annually Includes 5 users $199/mo No commitment $199/mo $169...
getjobber.com
The cheaper plan (Core, $49):Jobber costs $49/mo on Core, $139/mo on Connect and $199/mo on Grow for one user, billed monthly. Billed annually, those are $29, $99 and $149 a month...
goclaver.com - Birdeye: as reported
Birdeye costs $299/month per location for the Starter plan, $349/month for Growth, and $449/month for Dominate, billed annually.
contractortoolstack.com
What missed calls could be costing you
The other side of the money: the work that slips away today. Type in your own numbers.
The starting numbers are examples for a typical plumbing business, not yours. Type your own; nothing you type leaves this page. In a 2025 survey of 1,000 US consumers, 82% said they would call a competitor when a business didn't answer (CallRail, as reported by AINORA). Source
Who builds it
One person you can call
I'm Chris, and I run Praxis AI Solutions out of Mason City, Iowa. When something needs changing, you call or text me, not a support line. In the real version, missed after-hours calls get a text right away, real leaks page whoever is on call, and routine jobs land in your morning schedule. Quote requests come in with photos attached, and quiet quotes get polite follow-ups without anyone remembering to send them. You approve every message and setting before anything goes live.
(641) 530-2599- One price, in writing, before you pay a dime.
- Nothing sends, posts or charges without your okay.
- You own what I build. It keeps working even if we never talk again.
- If I can't build it, there's no charge.
In person around North Iowa; anywhere else over a screen share. Same price, same person.