Kayla's winch-out, text by text
Customers get a text at each step, so the "is it ready yet?" calls stop. Each update is one tap for your team.
Once truck 2 is assigned, Kayla gets each update on her phone without having to call and ask.
The job, step by step
- 1Truck assigned
- 2On the way
- 35 minutes out
- 4Pulled out
- 5Receipt
Each update is one tap for your team (or it goes out when the job's status changes in the system you already use).
Accounts waiting on payment
Late invoices get polite reminders with an easy way to pay, so nobody has to make the awkward call.
Body shops and fleet accounts get a friendly nudge on a set schedule, so you don't have to chase them by phone.
The texts it sends
Schedule
- Hi Jenna, this is Example Towing & Recovery. Your invoice is due today. You can view and pay it here: [link]. Thanks for the work. Reply STOP to opt out.
- Hi Jenna, just a friendly reminder that last week's invoice is still open. Here it is again: [link]. Reply YES if you'd like a copy emailed to your office.
- Hi Jenna, checking in on the open invoice from Example Towing. If something on it looks off, just reply and we'll sort it out. Pay here: [link].
- Hi Jenna, the invoice is now 30 days past due. Could you take a look this week? Pay here: [link], or reply CALL and we'll phone your office.
Missed call on a snowy morning
When nobody can pick up, the caller gets a text within a minute, so they don't just call the next name on Google.
The scene
The driver is hooked to a car on I-35 when Kayla calls. She slid into the ditch on her way to work.
What happens
- Driver is hooked up on I-35
- Text goes out within seconds
- Location and vehicle, no phone tag
- Owner sees the job, not a voicemail On the owner's phoneWinch-out: silver Equinox in the ditch, 200th St by the Lutheran church. No injuries. Kayla, (641) 555-0142. Tap to call.
- Common question answered right away
- Callback between jobs
- Kayla's ETA texts are shown next
Why it matters: In a 2025 survey of 1,000 US consumers, 82% said they would call a competitor when a business didn't answer (CallRail, as reported by AINORA). Source
The money part
What a towing business often pays every month, and what it could keep
These are the tools towing owners most often pay a monthly bill for, at their published or reported prices. Tick the ones you pay for, pick your plan, or type your real bill. The math is yours to check.
Worth replacing if you only use it for review requests and texting.
What Praxis builds instead: review-request texts after each job, two-way texting from your own number and missed-call text-back.
Reported price, October 2026 · source 1
What you pay now, and what you'd pay after (0 if Praxis replaces it, or the cheaper plan's price).
Software you'd keep (accounting, practice or shop records, payroll) isn't on this list: Praxis works alongside it, it doesn't replace it. Prices change; every one below links to where it came from.
Where every price comes from (1 sources)
- Podium: as reported
Both charge $300–$400 per month with annual contracts.
pulseops.us
Money waiting on late invoices
The other side of the money: the work that slips away today. Type in your own numbers.
The starting numbers are examples for a typical towing business, not yours. Type your own; nothing you type leaves this page. 56% of US small businesses were owed money on unpaid invoices, averaging $17,500 (QuickBooks 2025 Small Business Late Payments Report). Source
See one running
A real tool built for a local business, live right now.
Who builds it
One person you can call
I'm Chris, and I run Praxis AI Solutions out of Mason City, Iowa. When something needs changing, you call or text me, not a support line. In the real version, a missed call gets a text back while your driver is on a scene, and once you assign a truck, your customer gets every update after that automatically. Late invoices to body shops and fleet accounts get polite reminders on a schedule you pick. You approve every message before anything goes live.
(641) 530-2599- One price, in writing, before you pay a dime.
- Nothing sends, posts or charges without your okay.
- You own what I build. It keeps working even if we never talk again.
- If I can't build it, there's no charge.
In person around North Iowa; anywhere else over a screen share. Same price, same person.